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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Blackish Green LEISHOP Women's 2 Pcs Outfits Blazers with Pants Office OL Blazers SetPeople outside the marketing industry might think that creating content is just fun and easy – like...Outdoor Research Women's Horizon Jacket

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Imagine spending an entire year building a product, only to delete the whole thing. Head Layer Cowhide Leather Belt Accessories Hollow AllMatch Ladies Leisure Casual Wear Leather Belt Fashion Girl Belt (Size L)For Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...T Tahari Women's Adara One Button Melange Blazer

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Co-marketing: the infallible strategy no one talks about
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Eileen Fisher Women's Velvet & Silk Midi Length Shift Dress in Raisonette (Wine)Editor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...B Women Two Piece Swimsuit Halter Bikini Retro Flounce High Waisted Bikini Halter Neck

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Instagram is a thriving social media platform. Gocgt Womens Fur Hoodie Long Sleeve Parka Down Puffer CoatsAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Volcom Womens Stone Splif Loose Fitting Tee ShirtThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...