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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. JIESENGTOO Robe Female Sleepwear Pyjamas Women Bathrobe Home Silk Robe Nightgown Lace Plus SizePeople outside the marketing industry might think that creating content is just fun and easy – like...Jessica Howard Women's Plus Size Two Piece Jacket Dress

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Jofemuho Womens Muslim Patchwork Abaya Cardigan Loose Fit Caftan Ramadan Long Gown Dress Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Lilomgjiao Ladies Nightdress Sling Pajamas VNeck Nightdress Dress Thin Sling PajamasWe place a strong focus on direct...

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Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Geometric Lion Women's Printed Yoga Leggings Sport Pants Stretchy Tights Elastic

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Instagram is a thriving social media platform. Red Abetteric Women Stylish Buttons Thin Fitted Lapel Pocket Mid Long Woolen OvercoatAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Theory Women's Half Sleeve Fitted Turtleneck ShellThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...