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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. TDCACA Womens Quilted Boyfriend FauxFur Collar Mid Long Length Down Jacket CoatPeople outside the marketing industry might think that creating content is just fun and easy – like...TDCACA Women's Solid color Wool Blend Mid Long Silm Fit Windbreaker Outerwear

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Imagine spending an entire year building a product, only to delete the whole thing. Terani Couture 1911P8108 Glitter Lace Deep Sweetheart Tulle DressFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Terani Couture 1912P8242 Sequined VNeck Sheath Dress

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.The Fifth Label Womens Off Duty Ruched TShirt Dress Dress Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. The Kooples Womens Drawstring Jogger Pants PantsWe place a strong focus on direct...

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The Sak Alameda Carry AllEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...The Zipper Hit The Ground Spring LongSleeved Shirt Embroidery Siamese Swimwear,Xh1810 Black,S (color As Shown, Size One Size)

Instagram is a thriving social media platform. Theory Women's Perfect Icon Cotton Button Down ShirtAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Theory Womens Sleeveless Silk Combo Slip Top Cami ShirtThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...