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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Adrianna Papell Women's Short Sleeve Zig Zag Beaded Long Blousson GownPeople outside the marketing industry might think that creating content is just fun and easy – like...Lark & Ro Women's Cap Sleeve Faux Wrap Sheath Dress

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Imagine spending an entire year building a product, only to delete the whole thing. Women Sexy Babydoll Lingerie Lace Mesh Chemise Sling Nightdress,Pink,3XLFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Women's SKULL PINEAPPLE Gym Workout Sweatpants With Pockets

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Shybuy Tassel Buckets Shoulder Handbag Women's Casual Straw Woven Bags Crossbody Bag Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Pink [CaserBay] Women Elegant Lady Concise Buckle Pocket Long Bifold Frosted Leather Wallet PurseWe place a strong focus on direct...

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Women's Funny Sarcastic Chemistry, Meh Element Jogger Stretch Pants With PocketsEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Black QDCACA Women 2 Piece Outfits Clubwear Velvet Set Jacket Top Pants Suit

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Instagram is a thriving social media platform. Maggy London Women's Novelty Crepe Wrap DressAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Candy Stripe commando Women's Solid Thong Ct01That’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...