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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Callaway Women's Short Sleeve Tropical Print TopPeople outside the marketing industry might think that creating content is just fun and easy – like...Tribal Women's L s Scoop Nk Sweater Essential

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Imagine spending an entire year building a product, only to delete the whole thing. Aqua Womens Textured ALine Mini DressFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Ruby Rd. Women's Plus Size Printed 3 4 Sleeve Knit Tunic Top

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Summer Bohemia Slim Front Button Back lace Bra Set Sexy Backless Thin Female Triangle Cup Cup (color CA38B, Size Black) Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Ballet Pink Jill Jill Stuart Women's Fitted Strapless Column GownWe place a strong focus on direct...

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Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Lucky Brand Women's Button Sleeve Knit Dress

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Instagram is a thriving social media platform. Jag Jeans Women's Alex Boyfriend JeanAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Women's Swimsuit, Retro Digital Print BigSize Jumpsuit Bathing Suit with Chest Pad, No Steel Support, 1 Piece of Bikini SwimwearThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...