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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. 990 Black Helly Hansen Women's Crew Midlayer Fleece Lined Waterproof Windproof Breathable Rain Coat JacketPeople outside the marketing industry might think that creating content is just fun and easy – like...Dingkun Autumn and winter hats women's casual headgear warm month hat fashion stack hat

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Imagine spending an entire year building a product, only to delete the whole thing. Rago Women's Plus Size High Waist Tummy Control BriefFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Muffler Scarf 1833 in Fine Pashmina Wool from the Heritage Range by Pashmina & Silk

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The concept of a business ‘being human’ on social media may seem strange to you.Buffalo Plaid Mama Bear Womens Hoodies Women's Sweatshirts Hooded With Pockets White Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. High Waist Jeans Shorts Bodycon Knee Length Elastic Jeans Classic bluee Jeans ShortsWe place a strong focus on direct...

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Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Christina Women's Plus Size Sky Gaze D Cup Long Tankini

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Instagram is a thriving social media platform. Black Nanette Lepore Women's Sideshow ShiftAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Emerald BCBGMax Azria Women's Knit Evening DressThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...