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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. DZdress Women's VNeck Empire Maternity Beading Long Wedding DressPeople outside the marketing industry might think that creating content is just fun and easy – like...E Chunlan Scarf Men's Winter Warm Scarf Knitted Scarf Fashion Multicolor Scarf Men's Women's (color L)

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Earnda Women's Western Black Leather Belts Vintage Sliver Buckle BeltAs Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?East Castle Women's Ripped Denim Long Shirt W282 Because, ultimately, branding is all about reputation—and building that takes...

ASMR stands for “autonomous sensory meridian response.”EastEssence Maroon & gold Cotton Knitted Abayas and Jilbabs This experience is characterized by a pleasurable tingling sensation that starts from the scalp and moves toward the neck and spine. In fact, a study found that  75 percent of participants...EastRed Leopard Print Dress Women Fashion VNeck Ruffled Irregular Large Size Beach Spit Casual Dress

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Imagine spending an entire year building a product, only to delete the whole thing. EgoLanding Women's 14 Steel Bones Steampunk Brocade Halter Vintage Bustier CorsetFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Eileen Fisher SYSTEM Washable Crepe StraightLeg Pants, Regular Petite

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Elements Silver Womens Teardrop and Pave Bail Pendant Silver Clear Black Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. ELESOL Women's Casual Loose Bell Sleeve Blouse Top Double Layer Soild TShirtWe place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Elie Saab Chaine 013 S 807 HA Black Plastic Sunglasses Brown Gradient ZeissHowever, remote working soon became a permanent mindset, rather than a money...

Elie Tahari Womens Blake Dress DressEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Elie Tahari Womens Larsa Dress Dress

Instagram is a thriving social media platform. Eliza J Womens Plus Size HighLow Gown DressAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Ella Moon Womens Aulani Pintuck Swing Top BlouseThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...